tosh taylor jenna morton patrick richard

S6E12: Leveraging Local Content Crawl brings social media digital creators and influencers together to highlight Moncton, Riverview, & Dieppe businesses

Each year, we try to do something to highlight local businesses, especially during the holiday shopping season. This year, the dream was to create an event that brought digital creators together to network while also showcasing local establishments and offering a pre-holiday boost to their bottom line.

We tapped social media content specialists, foodies, photographers, and enthusiastic entrepreneurs with a variety of online platforms and presence. Follower counts weren’t the criteria; engagement and enthusiasm were the conditions to be invited.

And did we choose right! The energy from these two dozen creators was more than we’d hoped and the whirlwind six hours raced by. Each business we visited was profiled in stories by the Content Crawl Crew, who were welcomed with samples, homemade cookies, freshly staged stores, and so much love from the business community.

The love poured both ways, with friends and followers engaging with our stories and sharing their own shopping plans to visit local – some as soon as the next day.

Huge thanks to the Chamber of Commerce Greater Moncton, Downtown Moncton Centre-Ville Inc, and Destination Moncton Dieppe for joining as sponsor partners, covering the cost of the bus transportation and pizzas and apps from Hub City Foodie, Jason Gallant (who also worked up the itinerary and connected with the businesses to prep them for our arrival!).

Tune in to hear from DCMI Executive Director Patrick Richard about how his organization works to support businesses year-round, and for a snapshot tour of the crawl with Jenna & Tosh!

Cheers to the amazing businesses who welcomed us for this first #leveraginglocalgma tour!

What a fantastic way to kick off a new era of collaboration and community that will encourage local spending and build relationships that will last long past the thrill of a social media tag.

The Jenna & Tosh Show is a co-production of Pickle Planet Moncton and The Podcast Hub, and is recorded & aired by Rogers TV New Brunswick. New episodes available each Monday; full archive available on the website.

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